Zac Brown Southern Ground Partners With John Varvatos

Zac Brown’s Southern Ground Artists label has inked a deal with men’s fashion designer John Varvatos’s boutique record label, which launched in February through a partnership with Universal Music Group’s Republic Records. Previously affiliated with Atlantic Records, Brown and Southern Ground’s new arrangement with John Varvatos Records also constitutes an affiliation with the Big Machine Label Group, whose collective roster includes fellow Georgia-linked acts Brantley Gilbert, Thomas Rhett and Florida Georgia Line.

The deal will include the Zac Brown Band – whose next album is expected to hit next spring – as well as Southern Ground’s other artists, which include Georgia acts Blackberry Smoke, Levi Lowrey, the Wood Brothers, Clay Cook, Niko Moon and the AJ Ghent Band.

Brown and his new label partners made the announcement at the iHeartRadio concert in Las Vegas on Sept. 19th, where he and his bandmates performed wearing sharp new Varvatos-designed duds.

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